JUST TO SAY... London, embodies a woman that is self-confident and not afraid to shine. We are an Italian designed and London based dress label. We make bold, statement and party dresses, with detailing. For women of all ages, who like to dress up! To be worn for any occasion or event, day and night. We are inspired by the most powerful, sexy, feminine, and glamorous women of the world. Who in general live in the big metropolitan cities.
The likes of London, Milan, Paris, New York, Shanghai etc. We monitor global trends, and have a large focus on the international runway and celebrity dressing/red carpet events. Our aim is to create a product that feels luxury, and dresses that are different, but can be accessible to everyone.
Our Main collection also includes Playsuits, Jumpsuits and Two pieces.
Designed by our Creative Director: Miss Sara Alletto.
The inspiration comes from different periods of time, which in turn, makes each design, strong and timeless. Each dress is made with its own individual hand chosen bold fabrics, with subtle detailing, allowing each piece to be a statement, with its own personality.
Inspired by Victorian Beauty: tight waist, fitted, ruffled sleeves, mixed with many loose and soft pieces. With lots of details, to highlight a woman's body, making her feel powerful and feminine. Pastels colour and shiny fabrics make each design fresh and delicate. All of these things mixed together with the contemporary trends of today, makes this collection look ethereal and timeless.